Script development

Amazingly writing the script was much easier then I suspected, I began with a rough draft plan of how we wanted the script to develop,

·      Introduction of characters and basic plot

The introduction of the script will mainly derive from the dialogue in which the characters set the tone as they recall the account of the focused incident. The characters will discus the incident of cyber bullying in their own words and how the incident has affected their lives and out look on cyber bullying. The characters represent those who are directly affected by cyber bullying to portray how cyber bullying affects communities not just the victim.

·      Further information, background to characters and characters role in the incident

The background information will be delivered by the characters who will recall how the cyber bullying began and the change of behavior of the victim.  The characters will not directly introduce themselves but their role in the victim’s life will be made clear through their own dialogue and the dialogue of the other characters.

·      Reactions to incident from characters

As the plot develops the role of the characters in the incident becomes clear, and the lack of action taken by those who were involved is in focus. This is important to the development of the message of the ad as without necessary steps to stop cyber bullying the issue may become worse.  These character reactions are all quite similar as all characters are plagued by guilt and remorse of not taking action against the issue.

·      Conclusion, character speaks directly to camera and links ad to campaign and website

The conclusion of the ad is quick and is when the characters acknowledge the audience and speak of the dangers of cyber bullying, relating the ad back to the campaign and asks the audience to take action if they are aware of any cyber bulling by going to the website and finding further information of the campaign.

Jasmine x