In order to keep our video related to our campaign Sherly and I have decided to create an advertisement video which we can use on the website of our campaign. We feel by creating an advertisement for the campaign in COM416 we can link this project to the requirements of COM415 which will ultimately benefit our project and overall course mark.
After deciding to create a short ad our group has brainstormed as many possible angles we could approach. We feel due to the nature of our campaign topic, cyber bullying, we should use an emotional approach, which will appeal to our target audience and hopefully make our audience consider their own online behavior.
The ad itself will consist of four characters, the bully, the friend, the teacher and the mother of the victim. As well as this the fifth and unseen character, which the other characters will be discussing is the victim of the harassment who has committed suicide as a result of online bullying. This may seem very depressing and dramatic, but our group feels by presenting the most serve consequence of cyber bullying we can portray how serious cyber bullying is as a social issue and how important it is to change the public attitude of teens when using the internet.
Jasmine x
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