This is my first encounter in making a video for our campaign project about Cyberbullying, hence I need to write any idea or development in this blog for the assignment criteria in the subject communication skills IV ( COMM 416).
Firstly, I and Jasmine have decided to make this video as simple as we can because there are only two of us in this group. Moreover,before we start to decide what kind of video that we are going to filming, we have targeted our audience in COMM 419 class because we believe in marketing statement: “start where your audience is”.
Our target market will be divided into two, primary and secondary. For the primary, We will focus on the bully because we want to make something different, as what we found in research, the target market in cyberbullying campaign advertisement are usually the victim. Furthermore, the secondary will be the victim, the parents, and authorized parties or institution.
The video that we are going to shoot is going to be semi documentary and has an advertisement style. The video will be a short two- three minutes video. Well, we did several research on the video about cyberbullying, but we have not decided how we are going to create the story telling, however we want to portray a realistic portrayal of the serve negative effects of cyberbullying upon the victim and persons around them.
Sherly Fu
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